As part of realme’s efforts to stay connected to its fans, recognize and encourage each Filipino to #DareToBeYou, the Philippines’ no. 1 smartphone brand for straight 6 quarters (based on IDC sell-in reports) culminated its month-long realme Fan Fest celebration through a fun-filled Music Festival. Filipino music fans were graced with live performances by some of the biggest musicians recognized both locally and internationally.
Here’s what rolled out during the 2022 realme Fan Fest in August
The realme Music Festival was held in Megamall Fashion Hall last August 26, making it the first on-ground Fan Fest event since 2020. Pinoy band The Juans and musician Zack Tabudlo serenaded the crowd with their songs. Meanwhile, the realme Music Festival also debuted the first-ever performance of Top Class 5 and the up-and-coming P-Pop group 6ense On top of all these, realme also introduced “The Monster Rookies of P-Pop,” VXON as the brand’s first-ever P-Pop group brand ambassador.
Back-to-Back Milestones on Shopee Super Brand Day Sale
realme ended the month of August on a high note with yet another sales milestone for its newest AIoT devices and its much-loved entry-level smartphones. Officially launched during the Music Festival, the brand unveiled both the realme Pad X and realme Watch 3 in the local market as the newest addition to its AIoT portfolio. During the Shopee Super Brand Day Sale, fans were able to completely empty out the realme Pad X in just 7 hours.
In addition, realme also achieved the top brand spots for categories such as smartphones, tablets, and wearables. The realme C30 (4GB+64GB) claimed Top 1, followed by the realme C30 (2GB+32GB) at Top 2, and the realme C21-Y (4+64GB) was at Top 4.
realme tops both IDC and Canalys rankings
realme continues to solidify its position in the Philippine market as an industry disruptor. The Canalys sell-in report as of August 2022 hailed realme as the country’s no. 1 smartphone brand for Q2 2022, with a total unit share of 20% across all vendors present. The brand was also recently named the top smartphone vendor for Q3 2021 by top international research firms Canalys and IDC.
In a separate report by the research analyst firm International Data Corporation or IDC, realme claimed the no. 1 rank for the sixth consecutive quarter in the Philippines, with a total market share of 21.8%.
“It is an honor to be recognized once again as the country’s top smartphone brand and we really are very grateful to our ever-supporting Filipino squad for the unwavering love they give us. This would not have been possible without their support and of course, the hard work of everyone in the realme community,” says Austine Huang, realme Philippines’ Vice President for Marketing.
realme kicks off its CSR as part of the Fan Fest
Continuing its promise to support the Filipino youth and as one of the ways to give back to the community, realme revealed its Dare to be You CSR roadshow with the aim of helping students find out their passion and provide them with the right tools and knowledge to pursue it. The first stop of their roadshow is in partnership with Young Focus Philippines which commenced last August 27.
The realme team visited Young Focus Philippines in Tondo, Manila to help facilitate a boot camp program for junior high school student beneficiaries of the NGO. The students enjoyed activities that can inspire them to pursue their passions and goals to become their best version of themselves and for them to #DareToBeYou in their own way.
In line with the brand’s commitment to providing a comprehensive superior experience for the young, realme also donated refurbished realme devices such as TV, buds, tablets, pad, and smartphones to help equip Young Focus Philippines with the technology necessary for the students’ holistic learning.
The CSR roadshow will continue as realme will be revealing its next few stops for the month of September. Starting with a partnership with the University of the Philippines’ Economics Society to reach the children residing in Pook Ricarte in Quezon City. This upcoming CSR is set on September 10, 2022.