Nokia phones dominate Counterpoint Research trust rankings for two successive years

HMD Global, the home of Nokia phones, leads the Counterpoint Research 2020 trust rankings based on the four pillars of software, security updates, build quality, and devices recommended for enterprises. These pillars comprise various weighted criteria with a comparative analysis done for the leading Android smartphone brands. The findings are a part of Counterpoint Research’s latest whitepaper titled “Nokia Phones Lead the Trust Rankings based on Software, Security Updates and Build Quality”.

Nokia phones dominate Counterpoint Research trust ranking for two successive years | Good Guy Gadgets

Nokia phones dominate Counterpoint Research trust rankings for two successive years

Highlighting the whitepaper findings, VP & Research Director, Peter Richardson, noted, “The COVID-19 pandemic has made the world even more digitally connected than before. With smartphones being devices that are always-on and connected, they are more vulnerable to cyberattacks which are growing both in frequency and severity. This makes software and security updates for Android smartphones a critical aspect.

Due to the pandemic, there have been changes in the work environment with many more people working remotely. This situation calls for an enterprise-grade security solution for data security, to block malware, and to prevent things like phishing attacks. For the second year in a row, Nokia phones have topped our rankings in providing the most comprehensive software and security updates and it has the highest share of portfolio recommended for enterprise use.

The performance of Nokia phones continues to be a competitive advantage over the rest of the smartphone brands in the Android ecosystem. 98% of Android smartphone brands still offer inconsistent software and security updates or none at all. OnePlus also did well by providing faster software updates to all its devices currently selling in the market followed by Samsung and realme.”

Exhibit 1: Android OS Version Share within Key OEMs’ Portfolio | Good Guy Gadgets
Exhibit 1: Android OS Version Share within Key OEMs’ Portfolio

In a crowded smartphone market, every manufacturer is trying hard to differentiate its offering from its competitors. From design and build quality, to screen size and the number of cameras, a lot goes into this effort to differentiate. The software that the smartphone runs on is also an important consideration. Consumers should expect it to be updated regularly to ensure that potential security vulnerabilities are kept at bay and new features are delivered as they become available.

“Some brands focus on keeping their products up-to-date, while others only issue software and security updates after a considerable delay. The regular software and security updates help not just the overall device experience but also helps devices retain their value over time. Surprisingly, there are top 10 smartphone manufacturers that don’t have any clear strategy to inform customers whether their devices are eligible for security and software updates. We think this issue will become increasingly important as consumers keep their smartphones for longer and rely on them more. Nokia and OnePlus devices have done well here,” Global Content Manager, Ritesh Bendre, highlighted, commenting on the performance of smartphone brands.

Exhibit 2: Security Patch Frequency Share for Top Manufacturers | Good Guy Gadgets
Exhibit 2: Security Patch Frequency Share for Top Manufacturers

“The build quality pillar was evaluated on several criteria including product robustness, force measurement, drop and impact, fatigue, wear and scratch, thermal tests, moisture and liquid tests, and others which included both qualitative and quantitative observations. We found that Nokia phones undergo tougher tests than the industry average. We, therefore, concluded that, when considered alongside the faster software and security updates the strong build quality means Nokia phones will last the test of time which is increasingly important at a time when global device replacement cycles are getting longer, now approaching 30 months,” Associate Director, Tarun Pathak commented about the build quality results.

Exhibit 3: Nokia phones Go Through Tougher Tests Than Industry Average | Good Guy Gadgets
Exhibit 3: Nokia phones Go Through Tougher Tests Than Industry Average

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About HMD Global

Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.

Nokia is a registered trademark of Nokia Corporation. Android, Google and other related marks and logos are trademarks of Google LLC. All specifications, features and other product information provided are subject to change without notice. Variations on offering may apply. Check local availability.

Background: Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry.