In a bold move to champion micro, small, and medium enterprises (MSMEs), Globe Business continues to lead the charge through its Saludo SME roadshow, a revolutionary initiative designed to equip Filipino entrepreneurs with the tools and knowledge they need to succeed in an increasingly digital world.
Globe Business Is Revolutionizing MSMEs Through the Saludo SME Initiative
Comprising a staggering 99% of businesses in the Philippines, MSMEs are the backbone of the economy, and Globe Business is at the forefront of their empowerment.
Kicking off with a hybrid event in Quezon City at Seda Vertis North, the Globe Business MSMEs roadshow united industry leaders, experts, and influencers to share insights on digital solutions tailored specifically to the unique challenges faced by small businesses. This event exemplified Globe Business’s dedication to helping MSMEs achieve sustainable growth and innovation.
How Globe Business MSMEs are Thriving with E-Commerce
One of the standout speakers, Bela Gupta D’Souza, founder of edamama, highlighted e-commerce trends such as mobile commerce and omnichannel selling, which are driving business growth. In her talk, “Leveling the Playing Field: How E-commerce is Empowering Retail Businesses,” she explained how these trends can empower MSMEs to expand their market reach.
Gupta D’Souza emphasized that infrastructure plays a pivotal role in ensuring the success of e-commerce. “Even remote parts of the Philippines can now access online shopping due to the improvements in infrastructure,” she said, showing how MSMEs can leverage these advancements to scale their businesses.
Key Lessons for MSMEs: Insights from Go Negosyo
Another notable speaker, Mina Akram of Go Negosyo, shared invaluable insights on how their organization supports MSMEs throughout their entrepreneurial journey. Her presentation, titled “Building a Successful Business from the Ground Up,” focused on the importance of mentorship and the digitalization of small businesses.
“Go Negosyo is the only non-profit organization in the Philippines that focuses on mentorship,” said Akram. “We advocate for a shift in mindset, encouraging Filipinos to become more enterprising.” Her insights emphasized the necessity for entrepreneurs to adopt a digital-first approach to thrive in today’s marketplace.
The Role of Technology in Empowering MSMEs
As the event unfolded, Globe Business’s newest brand ambassador, Mariel Veluz, founder of Sewn Sandals, was introduced to further inspire MSMEs in the supply chain sector. Meanwhile, Andrea Tesorero, Brand Strategy Head for Globe Business, stressed the importance of innovation in ensuring long-term success for MSMEs.
“To stay ahead in today’s fast-paced market, MSMEs must continuously innovate by enhancing customer experiences and streamlining operations. At Globe Business, we remain committed to equipping entrepreneurs with cutting-edge tools to ensure they stay competitive,” she remarked.
Showcasing Digital Solutions and the Human Element in Business
At the event, digital solutions providers such as m360, Prosperna, and Samsung showcased their latest innovations aimed at boosting MSME competitiveness. With consultation pods available for attendees, MSMEs had the chance to engage with representatives and get personalized advice.
In closing, Meldon Denina, Globe Business Head for NGMA Sales and Account Management, stressed the significance of the human element in digital success: “Technology is only as powerful as the people behind it. As we advance with AI and digital tools, it’s the human ingenuity that makes a real impact.”
ALSO READ: Google Cloud Awards Globe Business with Premier Partner Status
With the next stop in Iloilo, Globe Business remains dedicated to empowering MSMEs across the Philippines, ensuring they have the resources and digital solutions needed to drive their businesses forward.
Visit Globe For Business website to learn more about Globe Business’s latest digital solutions designed to empower MSMEs.
