Logos are important in the technology industry just like in other businesses. For some, they believe that when a brand has a good-looking logo, it offers great products and services. But what are the significant components of a logo for it to become pleasing? Most logos come with images, icons, texts, font styles, and other elements. In this article, the impacts of fonts on technology brand logos will be discussed since it is one of the significant components of a company branding.
Featuring Font: How does it affect Technology Brand Logos?
Fonts in the definition are sets of types or characters all of one style. As mentioned earlier, logos are essential in a company, and hence, fonts also create a significant impact on companies, brands, and customers. Nowadays, there are lots of font selections on the internet. There are websites that offer font designs. It comes with various categories and appearances such as fancy, serif, script, and bold. Among these options, companies must decide carefully on what font they are going to use for their logos. To give them ideas, here are some technology brands and their chosen fonts.
Microsoft
Microsoft is a famous company that offers software and hardware products. Undeniably, it is one of the leading companies in the industry. The font for its logo is Segoe UI which was designed way back year 1970 and it was inspired by Adrian Frutiger. It is a humanist sans serif which is suitable for a wide range of media usage. Upon looking, it looks simple and it has slim and plain stems. Also, its open spaces inside letters are large. With these features, the company’s logo looks clearer and easier to read.
Who wouldn’t know Google? It is the leading company in the multimedia technology industry. The font used by the company is Product Sans which also has a simple look. Since many technology companies are now using simple strokes instead of decorative ones, sans serif fonts are trending. The Google logo font proves that less is more and the font itself contains consistent line weights, proportional rounded circles. Again, it is easy to read.
The top social media platform all over the world, no other than Facebook. Everyone is familiar with its logo, particularly, it is Klavika by Eric Olson. This typeface is a perfect symbol of social technology which combined the geometric and humanist style. Thus, Facebook’s branding is easier to read.
Another leading social media platform is Instagram. Different from other brands, Instagram proves that its company is unique with its decorative hand-drawn typeface. Instagram’s latest logo was moved by its original Billabong script. It was designed by Mackey Saturday and has a neater appearance with an artistic touch.
Samsung
Samsung is best known for its gadgets such as mobile phones and tablets. The brand logo’s font used was a custom variety of DDT Condensed Semibold. It is bold and written in all capital letters. This font is not designed for readability, rather, it is suitable for short words to make it stand out.
How to use fonts for brand logos and creative content?
Of course, the first thing you need to do is to download your free font. Once you already have your font, you can now start editing. Find your preferred editing software. Then, download your resources such as necessary photos. Next, start editing by combining all your gathered resources and make sure to consider these things in editing:
- Decide on font categories. There are four common categories of the font used in the logo. These are Serif fonts, Sans Serif fonts, Script fonts, and Decorative fonts. Be careful in choosing.
- Decide on font size. It is recommended to use a large font size for better readability.
- Consider the spacing. For readability purposes, it is better to have a balanced and appropriate spacing.
Tips for editing:
- Do not put too many photos as it may confuse viewers.
- Choose a pleasing color combination.
- Choose high-resolution photo resources.
- Do not stretch images.
- Be consistent and balance the photos and texts.
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It is seen that the selection of font affects the final appearance of a brand logo. According to studies, the appropriate font makes people feel good. Scientifically, font affects an area in the human brain that is responsible for emotions.
If a company wants its brand to be remembered by people, they need to improve their font’s visual appeal since it is related to the emotions of customers. Having the perfect font may boost your sales and profits.
By careful and proper decision making, brand companies will find their perfectly suitable font for their logos, and therefore, it would help them to achieve their desired success.
